Passion for plants & algorithms
Blue Radix is not only a specialist in AI technology, but also deeply understands the unique circumstances and challenges that growers around the world face. We smartly implement this in dept green knowledge in everything that we do from Product Development to Service, to achieve the best result for growers worldwide. Employees Geert van der Wel, Jan Hanemaaijer and Pantelis Kleanthidis each tell from their own position how their horticulture background contributes to optimizing and realizing growers’ unique crop strategies with AI.
The valley discovers the added value of autonomous growing
For a long time, cultivation manager Martijn van der Giessen of The Valley thought that Autonomous Growing was only something for growers outside the Netherlands. But since his introduction to Crop Controller from Blue Radix, he knows better. Although he is still discovering the system, his confidence has grown rapidly. “With Crop Controller, I have more time for other important things in the greenhouse.”
“I can now delve more into the analysis of the data”
Tom de Jong, manager at the Dinteloord location of Van Duijn de Jong shares about his experience with Crop Controller.
Autonomous Growing: a new and better way of being in control
Letting go of control is never easy—especially when it comes to something as critical as growing crops. For growers, every decision, might feel personal, a result of years of experience and intuition. The idea of handing over these decisions to AI technology might feel like taking a leap into the unknown. Yet, as the CEA industry evolves, more and more growers are discovering the benefits of autonomous growing. By taking over the execution of repetitive daily greenhouse tasks like steering the climate computer, growers optimize operations, increase yields, and free up valuable time. Allowing them to focus on other strategic decisions and enjoy a better work-life balance.
BLAD | The future is AI
The increasing shortage of experienced growers is forcing greenhouse horticulture to consider alternatives so it can keep growing. One of the solutions is the use of Artificial Intelligence (AI). Specialist, Blue Radix is offering an advanced system for this: Crop Controller. A joint investment from Horticoop and investment fund Navus Ventures will enable the autonomous cultivation pioneer to have global impact with its Al greenhouse applications. CEO Ronald Hoek: ‘More and more growers are starting to understand the power of and need for Al.’
Visit us at Fruit Logistica | Hall 3.1, Stand B-01
We’re excited to be exhibiting at Fruit Logistica 2025, the world’s leading global fruit and vegetable industry trade show! We are looking forward to meeting you to tell you more about our award-winning service Crop Controller for Autonomous Climate & Irrigation Control.
PRESS RELEASE | Priva and Blue Radix bring their collaboration to a next level
The demand for AI-driven and autonomous growing is increasing around the world. Greenhouse investors, owners and growers see the need for precise and predictable growing. And the need to cope with the increasing shortage of skilled and experienced growers becomes urgent. With the combination of Priva and Blue Radix’s solutions growers and greenhouse entrepreneurs can bring their operational results to a next level and solve the challenge of the shortage of skilled growers.