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About us

Find more about our vision, how we work & our partnerships

Your digital brain for growth

Blue Radix is a specialist in autonomous growing and creates automated intelligence for almost all daily decisions and actions in greenhouses. The world population is growing rapidly, and our planet lacks the resources to feed everyone in the traditional way. Greenhouses offer an efficient way to produce food and flowers in a sustainable manner. But the number of people with expertise of growing crops in greenhouses is declining every year. At the same time, energy management is increasing in complexity.

We offer solutions for these worldwide challenges. Our algorithm-based solutions offer growers a digital brain for their greenhouse. We believe that algorithms can actually feed the world! And growers can optimize their greenhouse climate, reduce their water and energy usage and limit their operational risks and their ecological footprint.

A number of Blue Radix colleagues have gained a lot of experience with the application of A.I. around energy services at AgroEnergy.
AgroEnergy is one of the marketleaders in offering  energy & smart energy solutions to greenhouses in the Netherlands.

The advantages of autonomous growing with Crop Controller:

We make greenhouse operations scalable to grow and manage more hectares

Collaboration Microsoft & Blue Radix

Microsoft is partner of Blue Radix and helps us to ensure a robust, secure and scalable IT-landscape for our worldwide customers. Our data platform and services have been developed in close collaboration with Microsoft (Azure).

Watch the video about our collaboration.

Beyond human capacity

Many companies provide data insight tools for growers, supplying them with dashboards, alerts and digital advice. However, growers still need to assess the advice themselves and perform the correct actions. We take it to the next level and offer solutions that are beyond human capacity. Algorithms really understand the strategy of the grower and perform actions fully autonomously. Only then will the grower be able to increase the span of control and make the company less dependent on the availability of human expertise.

Seal of excellence

Partnerships and collaborations in the interest of growers

In the interest of growers worldwide, Blue Radix strives for open collaborations and partnerships. This means that our solutions for growers are open for connection with other automated software or products. This way growers are always free to choose what they want to do with their data and benefit from the best services & products available for their greenhouse. 

A selection of our partners

A selection of our partners

Data security is key

Security and privacy are incorporated in all decisions we make:   

Data ownership

Data you share with us is only used for the purpose we agreed together. Whether it is personal data or company data. This means:

You can therefore be sure that you are the one that benefits from the value of your data.


We recognize the importance of security for our customers and partners. Company data is a valuable asset, it is part of your competitive advantage. To secure data, we only use best-in-class technology for our full software stack. Regular updates, security audits and security training are standard procedures for us.


The European Union has the most stringent privacy laws. We are fully committed to complying with these regulations. Do you want to know the details? Read our Privacy & Data Statement.

Our team

The Blue Radix team has many years of experience in developing data-driven solutions in the horticulture market. All our team members have a passion for bringing innovation to growers across the world to give them access to world-class crop and energy expertise.

Ronald Hoek
Chief Executive Officer
+31 6  55 89 20 77

Rudolf de Vetten
Chief Product Officer
+31 6 54 30 25 88

Laurens van der Spek
Chief Operations Officer
+31 6 21 69 97 84

Jan Hanemaaijer
Technical Account Manager
+31 6 14 61 67 56

Geert van der Wel
Autonomous Greenhouse Manager
+31 6 34 59 45 16

Marijke van Rongen
Manager Marketing & Communications
+31 6 53 43 38 39        

Peter Goudswaard
Product Innovation Manager    


Britta Meixner 
Enginering Lead

    Lars Geraets   
Product Developer

Saheli De
Senior Data Scientist

Louis Broekhuijsen
Data Engineer

Gosia Piekarska
Quality Assurance Lead

Luke Bergwerff
Senior Data Engineer

Jeroen van der Linde   
Technical Support Specialist

Nikhil Saldanha
Data Scientist

Blue Radix_Tom van Koppen

Tom van Koppen    
Autonomous Greenhouse Manager

Musafiri Nganire
Application Developer

Danny Vink
Data Engineer

Aram Blue Radix

Aram Mostowfi     
Data Scientist

Jianyang Gu_Data Engineer_Blue Radix

Jianyang Gu 
Data Engineer

Theodoros Veneti_Data Engineer_Blue Radix

Theodoros Veneti
Data Engineer

Samrudhi Kadam_Test Engineer_Blue Radix

Samrudhi Kadam
Test Engineer

Blue Radix_Tanushree Wandkar

Tanushree Wandkar      
Data Engineer