BLAD | The future is AI

The increasing shortage of experienced growers is forcing greenhouse horticulture to consider alternatives so it can keep growing. One of the solutions is the use of Artificial Intelligence (AI). Specialist, Blue Radix is offering an advanced system for this: Crop Controller. A joint investment from Horticoop and investment fund Navus Ventures will enable the autonomous cultivation pioneer to have global impact with its Al greenhouse applications. CEO Ronald Hoek: ‘More and more growers are starting to understand the power of and need for Al.’

Visit us at Fruit Logistica | Hall 3.1, Stand B-01

We’re excited to be exhibiting at Fruit Logistica 2025, the world’s leading global fruit and vegetable industry trade show! We are looking forward to meeting you to tell you more about our award-winning service Crop Controller for Autonomous Climate & Irrigation Control.

PRESS RELEASE |  Priva and Blue Radix bring their collaboration to a next level 

The demand for AI-driven and autonomous growing is increasing around the world. Greenhouse investors, owners and growers see the need for precise and predictable growing. And the need to cope with the increasing shortage of skilled and experienced growers becomes urgent. With the combination of Priva and Blue Radix’s solutions growers and greenhouse entrepreneurs can bring their operational results to a next level and solve the challenge of the shortage of skilled growers.