about us

Find more about our vision, how we work & our partnerships

About Blue Radix

Blue Radix is a specialist in autonomous growing, creating automated intelligence for almost all daily decisions and actions in greenhouses. As the world population grows rapidly and resources become scarce, traditional farming methods are no longer sufficient.

Greenhouses provide an efficient and sustainable way to produce food and flowers, but the expertise in managing them is declining, and energy management is becoming increasingly complex.

Blue Radix Data Visualisation
Click to enhance

What we do

We offer solutions for worldwide challenges. Our algorithm-based solutions offer growers a digital brain for their greenhouse.

We believe that algorithms can actually feed the world! And growers can optimize their greenhouse climate, reduce their water and energy usage and limit their operational risks and their ecological footprint.

  • Scalable greenhouse operations: manage up to 4 times more hectares per grower.
  • Higher operational profits: up to 10%, while using 5% fewer resources.
  • Secure your crop knowledge and reduce dependency on crop experts.
  • Assure continuity in your greenhouse operations.

Beyond Human Capacity

Many companies provide data insight tools for growers, offering dashboards, alerts, and digital advice. However, growers still need to assess the advice and perform the correct actions. We go beyond these tools by offering fully autonomous solutions.

Our algorithms understand the grower’s strategy and perform actions independently, increasing the span of control and reducing dependence on human expertise.

Partnerships for the Growers' Benefit

In the interest of growers worldwide, Blue Radix strives for open collaborations and partnerships. 

Our solutions are open for connection with other automated software or products, ensuring flexibility and choice for growers.

Management Team Photo

We thrive on collaborations

Collaboration with Microsoft

Microsoft is a valued partner, ensuring a robust, secure, and scalable IT landscape for our global customers.

Our data platform and services have been developed in close collaboration with Microsoft (Azure), guaranteeing reliability and efficiency.

Data security is key

Security and privacy are incorporated in all decisions we make:   

Data ownership​

When you share data with us, rest assured that it is used solely for the purposes we agreed upon. 

Whether it’s personal or company data, we uphold strict policies:

  • We never train algorithms on your data without explicit permission.
  • Your data remains yours, even when stored on our systems.
  • We never share your data with third parties without your consent.

Data Security

We understand that your company data is a valuable asset and vital to your competitive advantage. 

That’s why we employ best-in-class technology throughout our software stack to ensure its security:

  • We conduct regular updates, security audits, and provide ongoing security training.

Privacy

Compliance with privacy laws is non-negotiable. 

We adhere to the strictest regulations, particularly those set forth by the European Union:

  • Our commitment to compliance ensures the highest standards of data protection.

  • Do you want to know the details? Read our Privacy & Data Statement.

Know who to contact​

The Blue Radix team brings together years of experience in developing data-driven solutions for the horticulture market. With a passion for innovation, we strive to bring world-class crop and energy expertise to growers worldwide.

Ronald-Square

Ronald Hoek

Chief Executive Officer
Rudolf-Square

Rudolf de Vetten

Chief Product Officer
Laurens-Square

Laurens van der Spek

Chief Operations Officer
Jan-Square

Jan Hanemaaijer

Technical Account Manager

Netherlands, Germany, United Kingdom & Northern Europe

Daria-Square

Daria Noda

Sales Manager | Europe

France, Belgium, Hungary & Eastern Europe

Alisa-Square

Alisa Shlyuykova

Sales Manager | Europe

Poland, Spain, Portugal, Italy & Southern Europe

Ranier-Square

Ranier Sandoval

Head of Sales | Canada & Northern USA

Canada, USA & Mexico

Marijke-Square

Marijke van Rongen

Head of Communication & Media
Mark Reindertsen - Online Marketing

Mark Reindertsen

Online Marketing & Technology