Ronald Hoek, CEO and co-founder of Blue Radix, is leaving the company and will start as Director at consultancy and engineering firm AAB in Maasdijk, the Netherlands on November 1. Co-founders Laurens van der Spek and Rudolf de Vetten will jointly form the management team and continue shaping Blue Radix’s strategy. That strategy remains fully focused on the global rollout of autonomous growing in greenhouse horticulture.
Ronald has been working on the application of algorithms and AI in greenhouse horticulture since 2014, first at AgroEnergy and from 2020 onward as co-founder of Blue Radix. Over the past six years, Blue Radix has grown from an idea into a fully-fledged organization and a leading player in the field of autonomous growing, serving customers all over the world.
Ronald Hoek
Passing on the baton with confidence
Ronald Hoek: “When we started Blue Radix, the ambition was to put autonomous growing on the global map. Six years later, Blue Radix is active in 18 countries and Crop Controller is running in more than 100 greenhouses worldwide. With a growing international customer base, the recent investment from shareholders, and a strong team led by Laurens and Rudolf, I am fully confident that Blue Radix is ready for its next growth phase. That is why this feels like the right moment for me to take the next step in my career.”
Strong foundation for further growth of the rollout of autonomous growing
Laurens van der Spek: “Ronald has played a major role in building Blue Radix. We are grateful to him for the collaboration and wholeheartedly support him in taking this next step. Blue Radix is in a strong position, with an experienced team, a clear strategy, a growing international customer base, and the confidence of our shareholders in our continued growth.”
Laurens van der Spek and Rudolf de Vetten
Rudolf de Vetten: “We remain fully focused on our mission to further roll out autonomous growing worldwide and help more and more growers achieve better results with our technology.”
For customers and partners, nothing will change. The transition has been carefully prepared and secured within the organization. Customers and partners will continue to work with their trusted points of contact and can rely on the same collaboration, service, and support.
