Algorithms determine our daily lives increasingly: they guide your choice of music, interests, the job vacancies you see and what you order for dinner. It’s all very convenient, but is it desirable? In the blog of Rudolf de Vetten, Chief Product Officer, he explains the way in which Blue Radix uses the algorithms. That’s really different. We take the grower’s unique crop strategy as a starting point. That results in a solution that allows growers to determine the direction and what is important.