Five years ago, Blue Radix began with a bold vision: to revolutionize greenhouse horticulture through artificial intelligence. Today, that vision has become a reality on global scale. In this article, we celebrate our journey by looking back, together with some of the people who have shaped Blue Radix over the past five years.
From Bold Concept to Global Impact
Blue Radix was born from an idea sparked during the Autonomous Greenhouse Challenge in 2018. That moment revealed the transformative potential of AI in greenhouse horticulture. Peter, who was part of the journey from the very beginning, and who is now Product Innovation Manager, reflects: “We transformed that initial idea into a globally recognized service that truly works and delivers value. We didn’t just build technology; we built trust. Together, we’ve shaped a brand that stands for innovation, reliability, and impact.”
Making a Difference for Growers
Over the years, the mission of Blue Radix has remained clear: empower growers with autonomous climate and irrigation control. Marijke, Manager Global Marketing & Communications, shares: “Five years ago, we were explaining what autonomous growing and AI meant for horticulture. Today, we’re scaling Crop Controller across continents, helping growers improve their work-life balance by reducing daily stress and decision pressure.
Technology with Real-World Applications
Our strength at Blue Radix lies in turning complex technology into practical solutions. Britta, Lead Data Engineer, explains: “Blue Radix has evolved into a global leader in autonomous greenhouse management by combining technical excellence with real-world impact. This has led to greater efficiency, flexibility, and sustainability in greenhouse operations. It is this journey that reflects our commitment to turning advanced technology into practical and stable solutions that support the future of food production.”
Jeroen, working as the Technical Support Specialist highlights the initial ambition and where Blue Radix is currently: “From day one, we set out to revolutionize greenhouse horticulture through autonomous growing, and today, we’re recognized as the global leader in this field. Our efforts have been acknowledged with prestigious awards, including the GreenTech Innovation Award (2024) and the AgTech Breakthrough Award (2025) for Nursery Automation Solution of the Year.”
Saheli, Senior Data Scientist, mentions her favorite memory of Blue Radix’s journey in the past 5 years: “We were stepping into something completely new, something that no one had done before. What started as a bold vision of ‘AI can feed the world’, has now become a reality.
Fast-forward to today, and that leap of faith has paid off. We are now running autonomous greenhouses in more than 15 countries. And… The algorithms are now aligning with the plants to grow the best way possible!”
A Dedicated Team on a Mission
Jan, Technical Account Manager, mentions how proud he is to be part of the Blue Radix team: “At the heart of Blue Radix is a passionate and driven team. We bring our best every day, working hard, supporting each other, and having fun along the way. Our culture of trust, freedom, and shared success is something truly special. Thanks to an enthusiastic and empowering management team, we’ve created a place where people thrive.”
Lars, Product Owner, ads: “We’ve grown from a small start-up with an innovative vision, navigating the challenges of a global pandemic, into a mature scale-up, steering greenhouses autonomously on a global scale.”
Bram, Principal Data Strategist, concludes: “We’ve established Blue Radix as a globally recognized brand, with a solid position in the ecosystem of greenhouse operations, working closely with renowned customers, partners, research institutes and universities.”
Looking Ahead with Confidence
As we celebrate five years of innovation, growth, and impact, one thing is clear: Blue Radix is just getting started. What began as a bold idea has grown into a global movement, driven by a passionate team and a shared mission to transform horticulture through autonomous technology.
As we look ahead, our focus remains on delivering measurable value to growers, driving innovation in sustainable food production, and leading the advancement of autonomous greenhouse technology worldwide.
Here’s to the next chapter, full of new challenges, milestones, and continued collaboration.
